Hooper Memorial Home, Inc.

The Hooper Logo Project focused on ensuring longevity, as their logo had represented the business for a century. Their aim was to retain core elements while crafting a brand capable of enduring another hundred years.

Collaborating closely with the funeral home director and manager, we engaged in numerous strategy sessions. Through various phases of sketching and logo drafting, I developed multiple mockups tailored for diverse mediums including billboards, polos, pens, and stationary.

This comprehensive process spanned approximately two months before reaching a final decision.